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Bear hugs all round for Windsor military children

There were Bear Hugs all round for Windsor military children at a special event to mark UK Armed Forces Day. Twenty-four children, who all have parents deployed overseas with the British Armed Forces, were invited to a special event at the new Build-a-Bear workshop in the town.

The trip was organised by our charity and Build-A-Bear Foundation. During the visit, the children made their own bear to treasure while they are separated from their serving parent.

Louise, our charity founder, said: “Having a parent serving away from home for months at a time is one of the hardest things that military children experience. Sometimes having something as simple as a bear to cuddle when you are feeling sad can make a real difference. The bears from Build-A-Bear Foundation have always proved really popular with our families. Today was a really special way to mark Armed Forces Day for those children without their serving parent at home.”

The children who visited the store have parents serving with the British Army and Royal Air Force. They got to experience Build-A-Bear’s hands-on process and create their very own personalised furry friends. The day finished with the brand’s iconic Heart Ceremony. The personal nature of the interactive experience often fosters a lasting and emotional brand connection.

Chantelle Parker, who attended the event with her children, commented: “My husband has been deployed for the last five months. It’s been really tough for both of our children since it’s their first long deployment Daddy has done. The Little Troopers event was incredibly special, and both children absolutely loved it. They said it was the best day ever!”

Little Troopers and Build-a-Bear Foundation

The event was part of a long-term partnership between Little Troopers and Build-A-Bear Foundation. Together they have gifted more than 5,000 teddy bears to military children across the UK since 2020.

“We are honoured to partner with Little Troopers to support the children of those serving in the British Armed Forces,” added Rosalind Johnson, President of Build-A-Bear Foundation. “For more than 25 years, Build-A-Bear has added a little more heart to life and continues to build impactful programmes guided by the Foundation’s mission.”  

Louise added, “UK Armed Forces day gave us another chance to celebrate our amazing Little Troopers. Our school pack has resources can be used throughout the year. So please make sure your school has the link. You can find everything you need here.”

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Louise Fetigan, founder of Little Troopers with children at Build-A-Bear Windsor

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